The mojo behind our logo
It is believed that when a white feather appears, it symbolizes faith and protection, and this is most significant when they are found in a place where they are not likely to be.
The colour magenta represents universal love at its highest level. It is the colour of universal harmony and emotional balance. It promotes compassion, kindness, and cooperation. It represents cheerfulness, happiness, contentment and appreciation.
Merge the two and there you have it, the magenta feather. One in every bag, with every purchase.